This is yet another attempt to scare women into not wearing high heels.
I don’t imagine it will make much difference.
The reason can be seen in the bottom right hand corner: with the two pictures of women wearing flats and heels respectively. One looks like a frump and is even wearing pants to go with her flats. The other looks sexy in heels. And that is the bottom line.
I am not a huge fan of heels. My wife doesn’t wear them much, partly because she is fairly tall. But it is nonsense to think that women will stop wearing them. They are just too effective at what they do.
This is an advertisement for shoes on display at the local shopping centre now.
Aimed at trendy young things, it nevertheless contains many elements of the traditional sex roles:
The man glares full-faced at the camera. The woman more obliquely.
There is a touch of fear in her eyes, which are made up to look large and childlike.
Her top is of a soft material. His is not.
She has her body turned in slightly to his as if seeking protection.
She has a decorated skirt. He has tattooed arms.
His shoes are more practical.
(The scarf softens his appearance slightly.)
to his workday
under the grey
on the road
in the rain.
the other way.
(A tanka is a five line Japanese style of poem)
My mother met my wife.
She is quite pretty really,
my mother said.
But she was really lovely.
Why could she not say it?