Posted November 11, 2016 by Julian O'Dea in Uncategorized. Tagged: Fashion, Females, films, society. 3 Comments
“I’m not going to let a woman talk to me like this.”
Posted by Leiff on November 11, 2016 at 2:31 pm
Pretty sure he’s boning her 10 minutes later.
Posted by Ollie on November 11, 2016 at 9:41 pm
I will tell you that she does have a good point, in that there is a considerable amount of research in branding that shows that you can actually increase margins substantially by eliminating discounts and repositioning your product as a premium one. This is especially true in the world of fashion, where branding is often the only difference between economy brands and designer labels. The caveat though, is that developing a premium brand image is not easy, and it requires making a substantial investment in time, money and networking.
Getting to Mad Men itself, at the beginning of the series there was a lot of buzz about the show. Many people gleefully arranged viewing parties, replete with attendees in vintage clothing and a whole host of retro cocktails on tap.
As the series dragged on, though the audience grew, I noticed the buzz and excitement diminished considerably. My theory for this revolves around the trajectory of the show, as the world of slick, confident and patriarchal 60’s optimism is slowly but surely torn asunder by the degenerate, ambiguous, and pessimistic counter-culture of the late 60’s. The women of the show end up in a much better position than when they started, and the men emerge as hollow and shattered visions of their former selves. Given the ideological proclivities of the show’s chief writer, this was meant to be portrayed as a positive development, but I suspect that most of the show’s viewers were left shaken and unsettled by the way the plot transpired.
The sad irony of Mad Men then, is that the chattering classes who made up the show’s primary viewership were ultimately forced by their cosmopolitan liberalism to pronounce what they knew in their hearts as a tragedy to be some sort of triumph.
Posted by Julian O'Dea on November 14, 2016 at 6:07 am
Yes. Good analysis on Mad Men. I didn’t watch all of it, and certainly not in serial order. But, what was missed, typically by progressives I imagine, was that even before the world of business changed over time, the system produced plenty of “losers” among the white men. Look at poor old Lane Pryce – and others.
What I admired about the show most was the way in which (at least to my Australian eyes) the series captured the atmosphere of the time. And it was a reminder that what we saw simply as popular commercial culture came from somewhere; a lot of it from Madison Avenue.
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